About Hortivation

Hortivation Foundation
Hortivation aims to secure the Netherlands’ leading position in greenhouse horticulture by working closely with its member companies. The foundation brings together expertise in knowledge management, research, and innovation within the sector. Additionally, we develop policies to advance ‘integrated growing systems’ for sustainable and efficient cultivation.

Integrated Growing Systems
The Netherlands has long been a pioneer in developing advanced growing systems for vegetable and ornamental crops. While cultivation originally took place in open fields, Dutch growers quickly transitioned to greenhouse production to achieve higher efficiency and increased yields per square meter. Over time, technological advancements have significantly improved greenhouse equipment, including heating, climate control, water management, energy and CO₂ usage, and logistics automation. Today, these elements form an integrated growing system—a seamlessly connected network that enables the sustainable production of fresh, high-quality crops under optimal conditions.

Hortivation Board
Hortivation’s board consists of seven members, all deeply connected to the sector. Their expertise ensures direct communication lines and in-depth industry knowledge. The foundation’s daily operations are led by Director Annie van de Riet, who acts in accordance with the board’s guidelines and decisions.

Annie van de Riet – Director
Bart Stengs (Achmea) – Secretary-Treasurer
Peter Hendriks (Hoogendoorn Growth Management)
Ron Arensman (KUBO Greenhouse Projects)
Richard Vialle (Kind Technologies)
Sander Baraké (Ridder)
Menno van den Brink (Van der Hoeven Horticultural Projects)

Hortivation Secretariat

Annelies Hanemaaijer – Office Manager – info@avag.nl
Lianne Berkhoudt – Communications – communication@hortivation.nl
Harmen van Dam – Innovation Manager – harmen.van.dam@hortivation.nl

Partners